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Issue #4 | July 2025

Hello Reader,

Last time, we addressed a hard truth:
​Most businesses mistake planning for strategy.

If strategy defines where you're going and why it matters,
then planning is how you’ll actually get there.

This edition is about helping you:

• Turn your strategy into focused action
• Build plans that are practical, aligned, and measurable
• Avoid the “busy but stuck” trap that many businesses fall into

Imagine your business strategy as choosing a mountain you want to summit.

Now, planning?
That’s your climbing route—the gear, the team, the timeline, and how you’ll handle the weather.

You might have a bold, inspiring destination…
But without a solid plan, you’ll either never start—or get stuck halfway.

🎯 What Are Your Options?

As a business owner, when it comes to planning, you have two approaches:

1. Static Planning (The Common Mistake)

• Annual planning done once and filed away
• Overly detailed but disconnected from reality
• No link to ground-level execution or mid-year review
• Becomes obsolete as soon as the market shifts

Result? Teams get busy, but outcomes don’t move.

2. Dynamic, Strategy-Linked Planning (The Growth Way)

• Starts after a clear strategy is defined
• Breaks goals into actionable projects and KPIs
• Defines ownership (who), timelines (when), and budgets (how much)
• Allows review cycles and course corrections

✅ This type of plan becomes a living guide—
One that helps you steer your business, not just measure it.

🧩 The Solution: Strategy → Planning → Execution

In Summary:

• Strategy is your destination; planning is the route to get there.
• Static, one-time plans often fail—they're rigid and disconnected from real work.
• Dynamic planning breaks strategy into clear actions, owners, and review cycles.
• Great plans adapt fast, keep teams focused, and turn strategy into results.

"A great plan isn’t about controlling the future.
It’s about equipping your team to respond, adapt, and move fast."

From the Desk of Vijay ​ Business & Leadership Coach | Entrepreneur | Author | Inspiring Change ​ ​ "Great businesses are built by great business owners."

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